![]() When you use Facebook to advertise, you can build audiences that share common interests, live in certain areas, and are in a certain age range. After all, if you’re investing money into advertisements, you want to make sure you’re not wasting money advertising to people who see your ad and don’t give it a second thought.įacebook is not only the largest social network in the world it’s also seeing the most growth among users 65+. When you use social media marketing or search engines to display advertisements, you get to set the criteria for who you want to see the ads. That’s the problem with traditional advertising, it can generate awareness but might not be reaching people who are actively in need and looking for the services you offer. But, how many of those thousands are actually the right people? The billboard ad you place next to the highway or the 30 second tv commercial on your local station may very well reach thousands of people each day. When you’re advertising your services and business to the community, it’s easy to find solutions that will reach plenty of people. ![]() But if not, here are few ways forward-thinking funeral homes are connecting with their community and offering tools to improve the family experience and how they’re served. Some of these solutions you may already have and if so that’s great. Plus with the holiday season being a busier time of year for many firms, things will only amplify. This is especially important right now as we’re in the thick of Covid-19. The firms that are serious about making strides forward in 2021, are starting to think ahead now about what that looks like.įrom how your team works together to the resources you offer families, there are plenty of ways to start thinking ahead and preparing yourself for the new year. ![]() But when the clock strikes midnight, 2021 won’t magically be different. It’s easy say you can’t wait for the year to be over. While the challenges faced this year have been difficult, they’ve also presented opportunities to identify gaps and find solutions to better serve families and improve business operations. Chances are you’ve either heard someone say or maybe even said yourself “I can’t wait for this year to be over”. In a 2022 survey, 22% of cannabis users reported use of cannabis at work or within 2 hours of work.2020 has been quite a year. Is there really a need to determine impairment in the workplace? You decide. Results of the workplace tests provide the WIRE with relevant and real-time information to help prevent risks of a workplace accident resulting from employee impairment. These tests are easy to learn and simple to use. WIS's newly developed app performs several tests developed by NHTSA and the IACP to determine if someone is showing signs of impairment. It combines a proprietary app and physical assessment training, enabling workplaces to train any staff member to become a certified Workplace Impairment Recognition Expert (WIRE). The WIT is designed to train and certify designated employees for workplaces looking to detect impairment. Corey Adler, an impairment recognition expert, developed a targeted, non-invasive, impairment recognition test, the Workplace Impairment Test (WIT). Employers have an ongoing duty to unequivocally prohibit anyone from being impaired by substances, including cannabis while on the job. However, this legislation does not undermine an employer's responsibility to uphold a drug and alcohol-free workplace. The intersection of legalized cannabis use and the recent limitations on testing for non-psychoactive cannabis metabolites has presented a new challenge: how to maintain and protect a safe workplace from employees who may be impaired while adhering to new laws. Employers are prohibited from discriminating against employees and applicants based on a drug test that detects non-psychoactive cannabis metabolites. The laws were established to safeguard individuals participating in off-duty cannabis use. New laws require new ways of detecting impairment In response to this legislation, employers must pivot to a more suitable form of testing to abide by new laws while maintaining a safe working environment. TORONTO, ON / ACCESSWIRE / Decem/ Workplace Impairment Solutions (WIS) offers a novel and easy-to-implement way for employers to legally test people working in safety-sensitive positions in light of new legislation coming into effect as early as January 1, 2024.Ĭalifornia and Washington State are leading the charge in state-wide legislation set to unfold nationwide whereby employers are restricted from discriminating against lawful users of cannabis.
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